Meet our coordinators

Oh hey, I'm Carley and my passion has always been weddings.

I seriously love what i do.

I’m Midwest-born and now happily settled in St. Pete, Florida. I graduated from Florida Gulf Coast University with a degree in Hospitality Management and a concentration in Event Management (and yes Dad, I’m actually putting that degree to good use).

After years in the hospitality and events industry, I started Day of Details to give couples a different kind of wedding coordination experience — one where you can plan the wedding you actually want, while having an experienced team behind you to make sure every detail comes together.

Today, our team coordinates weddings throughout St. Petersburg, Tampa, Sarasota, and beyond, and I seriously love what I do.

When I’m not obsessing over all things wedding-related, you’ll probably find me hunting down the best local coffee, trying a new restaurant, finding my zen at hot yoga or Pilates, or hanging with Rosie, my mini golden.

I’m excited to hear all about your wedding plans! Drop me a note through our inquiry form and let’s hop on a call to chat about your day!

st. pete florida wedding coordination

dirty shirleys

Culvers

hot yoga

love language: gifts

candle light

midwest

coffee shops

PIER WALKS

CARLEY AT A GLANCE

YOU TOO? INQUIRE
Carley Ruff owner and lead wedding coordinator of Day of Details in St. Petersburg Florida
Carley Ruff owner and lead wedding coordinator of Day of Details in St. Petersburg Florida

MY MINI GOLDEN

Carley Ruff owner and lead wedding coordinator of Day of Details in St. Petersburg Florida

happy couples

I'm not very good at math, but the numbers don't lie

200+

100 +

5 STAR GOOGLE REVIEWS

98%

OF OUR WORK IS WEDDINGS

7

YEARS EXPERIENCE IN THE INDUSTRY

247

cups of coffee drank in 2025

4

coordinators on our team

Day of Details Florida wedding coordination team
Rosie Day of Details Head of Puplick Relations

Rosie Ruff

Head of Puplick Relations

I’m a St. Pete Realtor and Property Manager by day, with a background in Event Management and luxury hospitality at The Tampa EDITION, The Vinoy, and Four Seasons Oahu. Weddings have always been a passion of mine, and I love helping couples enjoy their day while I take care of the details.

I’m also a certified yoga teacher and love travel, the beach & cooking. Fun fact: my husband and I lived in Hawaii before making St. Pete our home! We got married in March 2026 in Rincón, Puerto Rico & it was the most amazing day ever! 

Meet the Day of Details
Wedding Coordination Team

Ashley Day of Details wedding coordinator in Tampa Florida

Ashley D

Originally from New Jersey, I’ve called Tampa home for the past 23 years. With over 8 years of experience in the events industry, I’ve found my true passion in weddings because it combines my love for celebrating love and seeing the potential for perfection in every detail. When I’m not working, you’ll find me enjoying a good cup of coffee, trying new restaurants, or talking endlessly about my golden retriever! I look forward to creating unforgettable moments with you!

Day of Details wedding day assistant Kasie

Kasie M

Our go to gal for wedding days, Kasie is our beloved wedding day assistant!

Kelsey Day of Details wedding coordinator in St. Petersburg Florida

Kelsey S